What is Google Ads?

Google Ads is a paid advertising platform offered by Google. This platform is used by all types of businesses to advertise their products and services on Google search result pages, emails, YouTube, emails, and other websites that join the Google Ads program.

What exactly are Google Ads?
Are you familiar with terms like PPC (pay per click), paid When people view Ads (impressions) and click to go to a specific product or service page, marketers pay for each click (cost per click) to persuade visitors to visit their website? The entire Google Ads system appears to operate as an auction, with businesses competing for top Ad ranks.